How to Elevate Your Email Marketing Strategy

Almost 5 billion people in the world use email. Email marketing is one of the most popular methods for global businesses. Over 80% of companies utilise email as part of their marketing strategy. Email has the potential to boost sales, customer engagement and ROI, but it’s not a miracle cure for ailing firms. If you’re looking to improve your sales figures and elevate your email marketing strategy, here are some top tips.

If you’re not already taking advantage of automated email marketing, now is the time to jump on the bandwagon. Automation offers an array of benefits for business owners and their employees. By embracing modern tools and technologies, you can improve communications with your customer base, free up time for your team and increase sales. Examples of ways you can use automated emails include sending welcome messages when a new customer subscribes or joins your mailing list and reminders when shoppers add items to their baskets and then leave the website. You can also offer personalised recommendations via email and update customers and subscribers with news and offers.

Personalise communications

Research shows that personalisation has an incredible impact on email open rates and conversions. Data from Adobe suggests that open rates are over 25% higher when the subject line is personalised. The click-through rate is also 139% higher. Adding personal touches is a simple way to build strong relationships with your customers, enhance your brand image and encourage readers to learn more, read the email, follow links, check out offers and new products and place orders.

Tailor your strategy to the target recipient

When you send promotional and marketing emails, it’s critical to make sure they reach the right people and have the desired effect. It’s important to ensure your email marketing strategy is relevant to your target customer. Every element, from the tone of voice and type of content to the promotions you run, the call to action and the subject line, should appeal to your ideal buyer. It’s worth testing different ideas, collecting feedback from clients, seeing what other brands do and analysing data. You can establish key metrics to help you track your progress, such as open rates and reactions to different types of CTA.

Make your emails stand out

The average person receives over 100 emails per day. In a crowded inbox, it’s crucial to stand out. If your subject or title blends into the background, the user may delete it, forget about it or skip past it. The goal is to lure the reader in and make sure they open the message and read the content. Catchy, persuasive, unique, creative, original headlines and subjects, offers and promotions and personalised greetings can help you capture the attention of recipients.

Email marketing is one of the most popular and effective marketing techniques in the world. If you’re looking to capitalise on the reach and impact of targeted email campaigns, or you’re eager to improve results, simple steps can make a big difference. Examples include embracing automated email marketing, personalising your emails, tailoring your strategy to the target recipient and ensuring your emails stand out in the crowd.