The Most Popular Clothing Brands in the UK Right Now

The UK fashion world is bigger than ever in 2025. Clothing is not just about style anymore — it’s about identity, comfort, and staying up to date with trends. With a growing retail market and one of the world’s most active online shopping communities, it’s no surprise that fashion plays such a big role in people’s lives here.

As of 2025, the UK’s clothing market is expected to bring in over £72 billion, and this number is still rising. After a dip during the pandemic in 2020, the industry has come back stronger than ever. Women’s fashion leads the way, but men’s and kids’ clothing are also seeing major growth. Whether it’s a designer coat or a high-street hoodie, people in the UK are buying fashion in huge numbers.

In this article, we’ll explore the most popular clothing brands in the UK right now. From luxury names to fast-fashion favorites, and from baby boomers to Gen Z — we’re going to break it all down so you can see exactly who’s wearing what and why.

Fashion Market Growth

Let’s dive in by understanding why the UK is such a major fashion hub. According to Statista, the UK has the biggest retail market in all of Europe. That’s a huge deal. In 2024, the apparel market made about £72.4 billion, and by 2027, it’s expected to reach £80.24 billion. This growth is steady and shows how important clothing has become in everyday life.

A big reason for this rise is the UK’s strong ecommerce system. Online shopping is now second nature to most people. In fact, by 2025, around 62.1 million people in the UK will be shopping online — that’s over 92% of the population. It means more people are discovering new brands and buying clothes more often than ever.

The market for women’s clothing is especially strong. It leads the charts in revenue, showing that fashion choices for women are both broad and influential. But men’s and children’s clothing are also growing fast, especially with brands offering more casual, sporty, and trendy looks.

Most Loved Clothing Brands

Now let’s talk about the brands people love the most. According to a YouGov study from early 2024, these are the most popular clothing brands in the UK. Clarks tops the list with 75% of people having a positive view of the brand. Known for its comfy shoes and long history, Clarks continues to win hearts.

Next is Dr. Martens, with its strong and stylish boots loved by many generations. Levi’s, the go-to denim brand, also ranks high with 68% popularity. Then there’s Nike and Adidas, showing how sportswear is just as fashionable as everyday wear. Brands like North Face, Primark, JD Sports, and Reebok also make the top 10, showing a mix of luxury, value, and street style.

These brands aren’t just names — they represent comfort, identity, and quality. Whether you’re dressing for work, the gym, or a night out, chances are one of these brands has exactly what you need.

Top Luxury Brands

Luxury fashion has always had a special place in the UK. People love high-end brands not only for the quality but also for the style and image they bring. According to Statista, the most well-known luxury brands in the UK as of late 2023 include Gucci, Chanel, Dior, Prada, and Armani. These names are recognized and loved by more than 85% of fashion fans in the UK.

One standout detail is that most of these top luxury brands are French or Italian. Burberry is the only British name in the top 10. Still, Burberry holds its own with strong heritage and modern style, known around the world for its classic trench coats and British design.

Luxury shopping in the UK happens both in stores and online. Places like Selfridges and Net-A-Porter make it easier than ever to shop for high-end clothing from the comfort of your home. And with more people willing to invest in timeless fashion pieces, these brands remain powerful.

Best Brands For Men

Men in the UK have a wide range of fashion choices in 2025. What stands out is that sporty and casual brands are winning big. Clarks is the most popular among men, with Dr. Martens and Levi’s following closely. But brands like JD Sports, Adidas, and Nike also rank high, showing that comfort and activewear are important to male shoppers.

Men often go for clothes that can be worn in many settings — something stylish but also useful. This is where brands like North Face, Puma, and Lacoste come in. They offer clothing that looks good at the gym, at work, or just while out and about.

In short, the best brands for men in the UK are a mix of old favorites and trendy sportswear. They reflect a lifestyle that blends comfort, fitness, and simple style.

Best Brands For Women

Women’s fashion in the UK is colorful, fast-moving, and full of options. As of early 2024, Clarks is again at the top, showing just how trusted it is. But brands like Tu Clothing, Levi’s, Primark, TK Maxx, and H&M are also incredibly popular with women, thanks to their affordable and on-trend items.

Many women are shopping smart — looking for fashion that’s not just stylish but also budget-friendly. That’s why stores like New Look and George (by ASDA) are doing well. They offer a wide range of clothes that are easy to buy during everyday shopping trips.

Online shopping also plays a big role. Brands that offer quick delivery and lots of variety, like ASOS and Boohoo, are especially loved by younger women. From simple dresses to seasonal collections, women in the UK are mixing high street deals with online finds more than ever.

Fashion By Generation

Fashion in the UK also changes by age. Baby Boomers prefer comfort and tradition. Brands like Clarks, Levi’s, and Dr. Martens are their top picks. They also love British classics like Pringle of Scotland and Selfridges.

Generation X mixes tradition with trend. They like North Face, Clarks, and Adidas — practical but fashionable. George and Matalan are also popular among this group for their affordable choices.

Millennials want a bit of everything — value, brand names, and style. Next, Nike, Reebok, and Timberland are all top favorites. They also shop at TK Maxx and George, showing that this group balances budget with trend.

Gen Z prefers fast fashion. Their favorites include Primark, H&M, Boohoo, Zara, and New Look. These brands are affordable, easy to access, and always updating their collections to match TikTok and Instagram trends.

Companies Behind These Brands

Behind the popular fashion labels are some of the UK’s biggest companies. Next plc leads the way with a market value of $13.43 billion. It owns several brands and runs one of the most powerful online platforms. JD Sports is another giant, worth over $7.6 billion, known for bringing top sports brands to one place.

Then there’s Burberry, still a global name in luxury. ASOS and Boohoo Group are huge online sellers that own multiple fashion brands. Boohoo, for example, owns Karen Millen, Coast, and Oasis.

These companies shape what people wear. They decide trends, prices, and even the way we shop. From giant high-street stores to ecommerce-only platforms, they’re all competing for your next outfit.

Most Visited Stores In The UK

Let’s now talk about where people shop. According to Statista, the top stores based on brand awareness are Primark, H&M, Next, TK Maxx, and M&S. These stores are well-known because they’re everywhere — online and on high streets.

Primark is famous for its super low prices and trendy items. H&M mixes affordable basics with fashion-forward pieces. TK Maxx is loved for its discounts on branded goods. Next and M&S are trusted names for both workwear and casual clothing.

Other top stores include John Lewis, Gap, George, New Look, and Matalan. These brands are easy to find, easy to trust, and always stocked with something new.

Best Online Clothing Shops

Online shopping is now a normal part of life in the UK. Stores like ASOS, Net-A-Porter, River Island, and Nobody’s Child offer endless options online. You can shop for dresses, trainers, or full outfits with just a few clicks.

Luxury buyers go to places like Farfetch and Selfridges for designer items. Meanwhile, shoppers looking for everyday fashion turn to H&M, Boohoo, and Mango. These sites are popular because they offer fast delivery, good deals, and easy returns.

Whether you want to try a new trend or stick with your favorite basics, there’s an online store that fits your needs. And with next-day delivery becoming more common, shopping has never been easier.

Bottom-Line

The UK fashion world in 2025 is fast, diverse, and full of personality. People are mixing classic brands with new trends, and every age group has its favorites. Some love luxury, others love low prices, but everyone wants clothes that reflect who they are.

From Clarks to Gucci, and from Primark to Net-A-Porter, the UK is filled with fashion options for every style and budget. With ecommerce growing and brand awareness higher than ever, the future of UK fashion looks bold, creative, and exciting.

We hope you find this article helpful and inspiring. Whether you’re updating your wardrobe or just love staying in the loop, now you know which brands are shaping the UK’s style scene right now.